Unlike some contractors I keep my overhead very low so I was able to beat these other guys by not just %10 but %20.

I don't have fancy expnensive vehicles.
I don't have high gasoline expenses.

An energy bar and some chain lube is all I need.

I offer 8-hour emergency response service. I guarantee I'll make it out to their emergency in 8-hours. Unless of course I get a flat or throw a chain.

Here's a picture of me heading out to an emergency service call.
[Linked Image from i95.photobucket.com]

This is me taking the client out to lunch after the repair. I'm working on enclosing the back so I can add my name and logo to the sides.
[Linked Image from i95.photobucket.com]

This is me heading out to a larger commercial job.
[Linked Image from i95.photobucket.com]