They may have no fears, but I know from experience that when you bid one of their stores if you aren’t “cheap” you won’t do the work.
Try selling value to Wal-mart, Petsmart, Homedepot, Lowes, HEB, Frys, Best Buy, Bed Bath and Beyond, or any other big box retailer and see how far that gets you. Been there done them, and the only thing they want is “cheap”. Sure they want high end gear and fixtures, they see value in that, but they don’t want high end labor.
We all value loyalty and on bid jobs your quality and ability to complete may keep you on the bidders list, but that's about all the loyalty I see in this end of the business.
There is more than one market here, and yes there is a market you can sell value but it’s not the hard bid market. We are not doctors or lawyers, and people do brag about how “cheap” they can get their construction services.
