I call it the Wal-Mart factor, it’s the same principle that has made Wal-Mart the giant it is while gutting Mom and Pop shops all over the country. Who would you rather deal with for buying a fishing license or a new shotgun? The mom and pop gun shop on Main Street, who by the standards you rightfully promote in your post are a very valuable commodity, or is saving $20 more important even if you have to deal with that booger eating moron in the blue vest?
Sure if you are courting a client then marketing is a powerful tool, but I have somehow cornered myself in a market that only cares about price, manpower and performance, and by performance I mean can you get a performance bond.
