How can Starbucks justify selling coffee for $4 when it has a little whipped cream on top? How can Panera bread justify a $7 sandwich when I can get a sandwich, fries & drink for $4 at MacDonalds? A can of Coke costs 50 cents, how can a restaurant justify selling it for $1.50?
A Jamba Juice was being opened nearby recently. I knew I'd probably never go in there. Places like that are in & out all the time. When it opened there was a crowd of young women. My daughter was all excited. Smoothies, I guess.
There's a market for anything. If you can build a repeatable client base, you can make a business of it. It's not about the steak...it's about the sizzle. There are plenty of qualified electricians around. Some of them are very busy & some are waiting for the phone to ring. Usually the difference isn't in craftsmanship, it's in marketing.
Dave
