George Carlon has a routine about driving....

Anyone who drives slower than you is an idiot and anyone who drives faster than you is a maniac.

As electrical contractors we are sometimes the same way when viewing other ECs prices. I worked at a loss last year and at a profit this year. Guess which one I want to repeat. My wife & I share the expense for health insurance coverage and I have an in-home office. I can't see how anyone could have a business at a lower cost than me, but I know I'm not the cheapest EC around.

Profit will let you achieve your financial goals.

Dave