I'm going to school and in a few more years I'll be in business for myself. I do nice, clean work and take pride in what I do. I also want to make an abundance of money, watch my business grow, make enough to put a kid through college and have some leftover for retirement.

How do I go about charging $4k for a 200 amp service upgrade when all the others doing the same work will be charging nearly 50% less?

I have a well-groomed appearence, am honest with customers, and arrive on-time to jobs. Surely, an extra two grand in the price can't be justified by including a new GFCI receptacle and overhead pullchain light above the panel, can it?