"...you are a salesman. whether you like it or not. "

Amen!

It is our job and responsibility not only to let the client know what he/she needs, but to offer them products and services that can enhance their lives or provide them with greater safety. We always educate our clients on the latest technology and products. We NEVER pressure them into buying.

We know: Dimmers can save money. They don't.
We know: Attic fans can save money. They dont'.
We know the importance of surge protection. They don't.
We know: Power factor correction can save money. They don't.

These are a few examples of things we tell our clients to allow them to make an educated decision whether to upgrade or not. Also, we provide them with a third party reference on much of our services, so that they do not have to take our word alone.

It is imperative that we provide our clients with any and every option that will benefit them and allow them to make an educated decision on their own. If you ignore this aspect of service then you are not giving the client the best service available to them. Besides, short changing yourself.

We have alot of great products that we are excited about, but the average consumer has no idea exists. It is our job to present them to the public.
ie. Timers for bath exhaust fans. How many people know that when they get done taking their shower, they need to leave that fan on for an additional 20 mins. or so.
We sell timers for that and they are a huge hit.

Sorry this is so long, but I don't post much.


Have a Blessed Day,
Rick Bruder