Although I've been in business for myself for 20 years now, I'm a much better electrician than financial manager (but I'm learning). When a company has TV ads, custom-painted vans, sharp uniforms, and top-quality tools they have a higher overhead than mine. They will have higher rates. If they expect to stay in business they will also have a profit so they can build their business.

Personally, I'm glad for companies with overhead and charges greater than mine. If everyone worked out of Mom & Dad's house with a hacksaw and screwdriver, I'd be competing with that. This way I have a profitable business with a decent income and benefits.

Dave