Philip,
When you say the fairer pricing is a plus, fair for who? When you are in business, you have operating expenses, and fixed overhead, this is what sets your pricing, then you add on a profit figure, the profit amount will determine if you can grow, or just get by, the average customer, works for an hourly pay rate, and uses this as a measure of what he thinks other should make, they never consider what it costs to operate, they assume the entire hourly rate you charge goes into your pocket, when in fact, only a small percent of that amount is profit, so fair is a state of mind, not a business practice.