I agree Zaney, and after 15 yrs if the trend is charging for estimates, I may lean that way.
However, using one of your posts, you stated when you did "free estimates" your conversion rate was 60% of them, when you went to charging you got 86% of those.
So by this count, you now have 4 new customers if you provided free estimates.
If you charge, you have none.
If I was reading your post correctly.
But this is just in the prelimanary stages, I'll let you know how I make out.
(Editted for being a bonehead again)
[This message has been edited by Dnkldorf (edited 08-03-2005).]