Go right out and get the work. If you see a development or a house going up find out who is in charge and talk to them. Sometimes it really is as simple as that. In my opinion spending alot of money for advertising can be a financial burden when strting out. Send out some introductory letters to local builders and such. Small postcards listing the types of jobs you do are cheap and cost effective. I have also searched recent real estate transactions and sent postcards out to those people. I have also called general contractors on the phone to introduce myself. All of theses things worked quite well for me.