Sparky,

"That's $1.48 per sq ft, or $22.86 per stop."

I don't think that you should be ashamed of that price. We have trouble getting residential work at that rate, which is why we're not wiring many houses.

As a medium sized company it's hard to compete with the one man bands who will do it for less. Most of our residential work is referred and not out for competitive bids.

GJ