To pick up the ball and run with it.
The general public sees us (caused by the media) as a bunch of under-educated, under-worked and overpaid bums that weren't good enough to pass any Diploma or Doctorate course.
The training of an Electrician these days is sometimes overlooked in favour of people that work in our field but never bother to get any qualifications.
These are the people that the media like to focus on and it gives us all a bad name.
If you see a report that puts us in a bad light, complain to the source of that report, don't just sit back and hope that someone else will for you.
It's our Industry, we should be standing up for it.
Us Electricians are well trained and are generally nice, free thinking people.
Getting into our trade is not a 5 minute thing.
That should be stated across the world and that is what seperates us from any DIY'er, we do this every day of the week, every week of the year, we aren't a "oncer" trade.