You should look at your operating costs to set your correct markup. Don't worry about the other guy, and forget margins, remember the net profit will keep you in good financial condition. Once you set your net profit, you can focus more time running the business rather then concerns of bill paying.
Yes you can always charge more but never less, so don,t waste time looking at the low bid. Don't sell price, selling price only brings in the difficult customers. The customers you want will know, they get what they pay for. I find spending more time selling myself and my business works well.
Scott, years ago I tried chasing price until my debt was way up there, and my wife was telling me to get a job.
