New high end retail, GC said this was designed as a tribute to Thomas Edison's quest to create a working light bulb. THe ONE illuminated is his success; the rest are burned out failures. They actually paid someone to 'burn out' the vast assortment of bulbs. BTW, the illuminated one is the only one actually wired/powered. Menlo Park Mall, Edison, NJ
I have a few other views of this; I'll see if any are better. IF this was a game...I would add that there is no reflective surfaces (wall) behind the unit as a hint. The general lighting in the store is prismatic hi-bays, hence the brightness level.
When I was in training with GE at their headquarters, they told me that Mr. Edison did not actually invent the light bulb, but rather he only invented it so well that it didn't need to be invented again.