I think that the days of printed media are quickly coming to an end.
No doubt that Internet advertising is here to stay.
I would tend to agree with these ideas, Ed.
I used to work in a newspaper factory, reader numbers are declining as we speak.
And the majority of people that actually do buy the newspaper, don't buy it to peruse the classifieds, they want the news and the weather.
Having said that, I get the newspaper, but it is a digital replica, that I can read on-line or download it and read it later off-line.
I almost never read the classifieds, the closest I would get to that is reading the Deaths column, to see if I'm still alive.
I have to agree with Les's 3rd point, nothing sells you like a well sign-written, clean work vehicle!