I can't say I understand all the reasons ... but newspaper advertising seems to have really withered in the past few years. The classified section of the Sunday paper once was several fat sections; I think ALL classifieds, including the homes, lost pets, and help wanted ads ... added up to less than eight pages last Sunday.
Ditto for the Yellow Pages. While it certainly looks like the phone company is continuing to sell ads at the same rate as before, it now takes forever for the pile of books at their office to drop. Folks just aren't picking them up.
Someone recently saw a copy of the Yellow Pages on my truck - and were amazed. "Doesn't your phone get internet?" was his question. (It does - I think - but I have no idea how to use it
)
