4 3/4 X 6 Ad brought in 6 calls, for the entire year, out of which we got one job and he was a dead beat.
We went to 1/4 page, and got about 6 calls a month, of which 1 or 2 would develop into a job. and we tried every method of wording you could think of, small ad just dosen't seem to work.
While we were playing with small ad our competor took out a full page, and his phone rings off the hook almost daily, so i guess size does matter, not wording, because he used the same wording in his full page that we used in the small ad.
Area also makes a differance, Metro or Rural
GOOD LUCK
[This message has been edited by LK (edited 09-25-2004).]
