I'll tell you one thing .... there sure is a wide price range in benders!

My local hardware store offers the Southwire 1/2" bender for less than $25. The parts house wants $80 for an Ideal version. (Both include the handle).

Internet searches show most brands cost about $35; that's what the Ideal head alone costs.

I'd guess this is the first time I saw an electrical tool selling for more than double the Greenlee version.