I educate my customers and let them know that I know my stuff, and there is no doubt about that, and that my prices are high b/c I'm not gonna goof up their project. I quickly become a trusted opinion in their mind, show them their options, tell them which option I think is best for them and why, and then 9 times out of 10 I get the job. PEOPLE WANT TO BE PERSUADED. They want to be sold.
Last edited by electure; 11/08/11 01:28 AM. Reason: Language
