ECN Forum Forums General Topics of the Trade Business Related Discussion Advertising... What works, What doesn't work???

I started tracking all service calls, asking 'where did you get our number?' and got some surprising results.

Have any of you done that?

We spend at least 70% of the advertising budget on the phones books but get less than 10% of the calls from there. Have you had similar results? or something different?

I'll be making some major changes on the next go around.