The best bet is to turn off the TV. I wonder how much of this recession is really caused by talking it up, just like the real estate bubble and oil prices. Watch your cost, but watch out for good deals. Don't cut your advertising, you do that and you will slow down. Remeber, you're in it for the long haul. Just like when the economy is good, this too will pass.
We are not even close to a depression.i.e dust bowls, bread lines. In the 30s you would be lucky to own a radio. Today if you can't afford that big flat screen TV with surround sound you think we are in a depression.
Hang in there. I would say we are bottoming out now. Should look better later this year. Good luck...