Actually, I don't hate you, I've never met you.
Hate is a tough word.

Dislike some of the philosophies, and the possible "real" reasons behind them, would be a better term or terms to use.

It doesn't matter to me, what you use to build a business in relation to business model, but the ethical things are the ones that bother me, and the promotion of such models.

Someday, I will write a post on the reasons behind the $99 upfront charges, and how they relate to "buyers remorse".How pressuring a customer with the use of "shock words" and introducing paranio with keys words will keep a customer from finding 3 estimates.
How the marketting game, with "upfront pricing" and lifetime guarentees is really played, and how the cost of a receptacle change that costs $700 from a price book is all about.

Never have I said all "flat raters" do this, but I am sure most guys here know what I am talking about, and this type of activity happens all over the country.

To each his own.....