I named my business after a small town on the Island I live on that I figured I would never move away from (town, not Island). Then I met my future bride and she had other ideas about living way out there in the boonies. I live on the opposite side of the same Island now with the original name for my company. It makes advertizing for service work damn near impossible. Choose carefully. (name, and wife). By the way, I just love my newer location now that its been 17 years. Wife worked out real good too.