Consider recent successful well-branded names like "Geek Squad". You see them on the road, and you remember their name. McDonalds did it with the golden arches, which were originally very tall and could be seen for blocks.
If you want to be good at marketing, just watch what the successful companies are doing in marketing and branding. Everyone knows the name Coke, but they still have major advertising everywhere. You don't see Coke on a little magnetic sign on a white or red van, but you see a lot of contractors with little magnetic signs on a white or red van.
Dave
