(Family Name) Electric, has worked for 38 years now, and has had the added advantage of associating a person and his integrity with the work we do. I say we because it is a family business. I don’t even have a listing in the yellow pages, nor do I want one. 100% of our business is referral and repeat business.
If you do good work, for the right price you will have all the business you can stand no matter what you call yourself, but personalizing it with your name does say something.
On a side note, there is a guy here in town with a really bad reputation among the local GCs and interestingly enough he does not use his name for his business and even restructures his business with a new name ever couple of years or so.
