I too am interested in how much other contractors are investing (% wise).

However, I have a question that I believe eludes to what wilkie was saying. Does anyone track the results of their advertising... ie. does one form or another work better based on tracking the results?

When advertising, does one sector create better results than another? ie. Service work, New Construction, Renovations?

Just curious, if anyone is tracking the results to make sure that the money invested is turning the max profit possible?