"Where I'm at there are maybe a 1000 of other EC working all over a large area. Most every phone book is packed with EC from basic listings to multi pages. Then there is a lot of different phone books to cover just 1 county."
About the same type of area here, we have been at 20% for years, even as a one man operation, 10 or 15% Just will not cut it, at any less then 15% i was just burnning up money, with little or no response, another thing is the ad's have to run continous, one year, is just testing the waters, you need to be out there, and in their face, your trucks are a great ad, provided they are a professional lettering job, done in good taste, without a good amount of ad's, don't expect the phone, to ring much.
