I have been wondering for a while how much other EC set aside for advertising. I'm not looking for a dollar amount just a percentage. Also it would be helpfull to know what size and leval the business is at. If it is small and newer or big and well established for many years.

I'm a newer business with 1 emp. and I have been spending about 3% except for last year. Last year it was 6% but I did not notice the much of a differance between the years. Some of it depends where I spend the money.

Where I'm at there are maybe a 1000 of other EC working all over a large area. Most every phone book is packed with EC from basic listings to multi pages. Then there is a lot of different phone books to cover just 1 county.