I found this earlier on in the topic under dnk's quote:

Here is an interesting quote, I don't know who said it.

"If you have to tell the world how great you are....your probably not"

The problem with this quote is . Customers want to know what sets you apart from "the competition" How else do you do so without lowering your rates? You tell them how you will do it better...usually. I do code corrections as 40% of my business on average and it's because I am better than the guy that was there before me(my opinion) but I get hired because I point it out. I often "boast of how good I am thats how I set myself apart. But I am not the best and will never say the best.I just think the comment is a little demeaning of techs with confidence in their work. If you don't have confidence in your work then you don't need to be doing the job at hand. This is why some guys rates are so low... no confidence. I will now stop going on and on about it.