It seems to me that charging $150.00 per hour sounds great, but if it only goes towards the additional overhead associated with increased advertising costs (full page phone book ads $15,000 / year) shiny new trucks, crisp uniforms, dispatchers, increased travel time & unbilled hours, increased fuel costs, increased insurance costs, etc., then you will still only be able to offer the same service that can be offered by other, less "inspired" contractors.
No?
