A business can generate $1,000,000 in sales but still not be profitable.
A business that generates 1 million in sales with a net profit of 20% should be more valuable than a business that generates 1 million in sales with a net profit of 5%.

Hbiss
I didn't catch the part about all things being equal so I guess you meant that the profit was equal in both cases. So I agree with what you are saying.

[This message has been edited by A-Line (edited 01-12-2005).]

[This message has been edited by A-Line (edited 01-12-2005).]