ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals
ECN Shout Chat
Top Posters(30 Days)
Recent Posts
VFD MotorFeeders
by gfretwell. 10/17/17 10:01 PM
What do you do?
by gfretwell. 10/17/17 01:08 AM
Good ol' copper pipe in the fuse holder trick
by HotLine1. 10/16/17 07:16 PM
Generator Cable Sizing
by HotLine1. 10/16/17 07:13 PM
Another generator question
by HotLine1. 10/16/17 07:02 PM
New in the Gallery:
Gallery Test
Popular Topics(Views)
241,356 Are you busy
177,307 Re: Forum
168,935 Need opinion
Who's Online Now
0 registered members (), 44 guests, and 8 spiders.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate This Thread
#197200 - 11/14/10 05:06 PM Holiday Marketing  
Obsaleet  Offline
Member
Joined: Apr 2003
Posts: 362
Pa
So the holidays are upon us. Any special holiday marketing or advertising being done?
We send x-mass cards to all who did business with us in the current year. My wife hand writes each card. Gives that personal touch!


Choose your customers, don't let them choose you.

Business, Office, Estimating, Legal:

#197208 - 11/14/10 09:21 PM Re: Holiday Marketing [Re: Obsaleet]  
HotLine1  Offline


Member
Joined: Apr 2002
Posts: 6,872
Brick, NJ USA
Christmas cards were about all the marketing I did also. Cards went to the active customer base. And, all those who I had any personal contact with during the holiday season received warm & hearty holiday grretings. Political correctness aside!


John

#197220 - 11/15/10 08:05 AM Re: Holiday Marketing [Re: HotLine1]  
sparky  Offline
Member
Joined: Oct 2000
Posts: 5,311
Happy non denominational winter solstice?

well if it comes back your way, sure

the basic jist is "hey i'm still here, and available for any work"

my thing is a monthly "electrical tip" , via our website, electronically

yes, now you can spam educate customers , save a tree for the green machine, and advertise virtually free all in one click!

~S~



#197240 - 11/15/10 04:30 PM Re: Holiday Marketing [Re: sparky]  
HotLine1  Offline


Member
Joined: Apr 2002
Posts: 6,872
Brick, NJ USA
Good idea Sparky!

My wife commented a few days ago about the 'electronic cards' that we get from friends who are 'green'.

Personally, I still like the 'feel' of paper in my hands.



John

#197260 - 11/16/10 09:58 PM Re: Holiday Marketing [Re: HotLine1]  
Obsaleet  Offline
Member
Joined: Apr 2003
Posts: 362
Pa
We like the paper cards as well. My wife puts them on our door and wall. Not many people see them however. We do get alot of work from them in years past. Even had to hold them a week to keep from being swamped right before X-mass. Its bad enough I am usally out X-mas eve helping somone. Interesting side note when we first started sending them out we didn't put business cards in them. We actually had numerous complaints. People were reminded they had things to call about, and had to look us up. LOL

Now they all get cards!


Ob


Choose your customers, don't let them choose you.

#197276 - 11/17/10 04:22 PM Re: Holiday Marketing [Re: Obsaleet]  
Tesla  Offline
Member
Joined: Jun 2004
Posts: 1,273
Sacramento, CA
Not a bad time to offer GFCI retrofits for out door festive lights.

There are still a lot of older homes that have no shock protection on garage circuits.

And since business is so slow, offer to string up the lights... and then poke around the house looking for other up-sales.

Smart switches, being at the top of the list.


Tesla

#197373 - 11/24/10 04:17 AM Re: Holiday Marketing [Re: Tesla]  
Niko  Offline
Member
Joined: Aug 2006
Posts: 356
Campbell, CA
I am signed with a unique system that i can use my handwriting, a personalized card, option to choose 1000s more cards, and send it to hundreds of clients with one shot for about $1 per card, including postage. The clients gets a personalized hand written card that makes them feel special.
Even with some of the close clients, i know their anniversary and Birthdays which the system automatically reminds me.

I haven't sent any cards this year but previous years I sent cards 4 times a year and it has worked with return business.



Be kind to your neighbor, he knows where you live


#197375 - 11/24/10 04:28 AM Re: Holiday Marketing [Re: Niko]  
gfretwell  Offline


Member
Joined: Jul 2004
Posts: 9,122
Estero,Fl,usa
When my wife was in the HVAC business they got more response with refrigerator magnets than any other mailed out ad device. People would have them on the fridge for years and when they needed AC work the name was right there in their face. Just be sure the magnet is strong enough to hold up a note or a Dominos coupon so they will use it.


Greg Fretwell

#197385 - 11/24/10 11:19 AM Re: Holiday Marketing [Re: gfretwell]  
ghost307  Offline
Member
Joined: May 2005
Posts: 915
Chicago Illinois USA
I find myself calling the businesses on the magnets first when I need something.
Their number is right in front of my face since I use it to tack bills and stuff on the refrigerator door.

I think it works because everything else has the potential to get buried under other stuff, stuck in a drawer or pitched out with the annual spring cleaning.


Ghost307

#197535 - 12/05/10 01:58 AM Re: Holiday Marketing [Re: ghost307]  
Obsaleet  Offline
Member
Joined: Apr 2003
Posts: 362
Pa
I have had much succes with little screwdrivers. They seem to hang around pencil holders junk drawers stc.


Ob


Choose your customers, don't let them choose you.


Member Spotlight
RonKipperDatacom
RonKipperDatacom
Kansas City, KS
Posts: 30
Joined: January 2013
Show All Member Profiles 
Featured:

2017 Master Electrician Exam Preparation Combos
2017 NEC Electrician
Exam Prep Combos:
Master / Journeyman

 

Shout Box
Powered by UBB.threads™ PHP Forum Software 7.6.0
Page Time: 0.023s Queries: 15 (0.004s) Memory: 0.8119 MB (Peak: 0.9922 MB) Zlib enabled. Server Time: 2017-10-18 11:14:32 UTC