So the holidays are upon us. Any special holiday marketing or advertising being done? We send x-mass cards to all who did business with us in the current year. My wife hand writes each card. Gives that personal touch!
Christmas cards were about all the marketing I did also. Cards went to the active customer base. And, all those who I had any personal contact with during the holiday season received warm & hearty holiday grretings. Political correctness aside!
John
Re: Holiday Marketing
[Re: HotLine1]
#197220 11/15/1008:05 AM11/15/1008:05 AM
We like the paper cards as well. My wife puts them on our door and wall. Not many people see them however. We do get alot of work from them in years past. Even had to hold them a week to keep from being swamped right before X-mass. Its bad enough I am usally out X-mas eve helping somone. Interesting side note when we first started sending them out we didn't put business cards in them. We actually had numerous complaints. People were reminded they had things to call about, and had to look us up. LOL
I am signed with a unique system that i can use my handwriting, a personalized card, option to choose 1000s more cards, and send it to hundreds of clients with one shot for about $1 per card, including postage. The clients gets a personalized hand written card that makes them feel special. Even with some of the close clients, i know their anniversary and Birthdays which the system automatically reminds me.
I haven't sent any cards this year but previous years I sent cards 4 times a year and it has worked with return business.
Be kind to your neighbor, he knows where you live
Re: Holiday Marketing
[Re: Niko]
#197375 11/24/1004:28 AM11/24/1004:28 AM
When my wife was in the HVAC business they got more response with refrigerator magnets than any other mailed out ad device. People would have them on the fridge for years and when they needed AC work the name was right there in their face. Just be sure the magnet is strong enough to hold up a note or a Dominos coupon so they will use it.
I find myself calling the businesses on the magnets first when I need something. Their number is right in front of my face since I use it to tack bills and stuff on the refrigerator door.
I think it works because everything else has the potential to get buried under other stuff, stuck in a drawer or pitched out with the annual spring cleaning.
Ghost307
Re: Holiday Marketing
[Re: ghost307]
#197535 12/05/1001:58 AM12/05/1001:58 AM