Of course it's a marketing strategy, and as someone has already
done the homework, copy it, he** do one better and offer something more in depth.
Ask the state AHJ , or Firemarshal for thier generic list of no-no's
Offer up some energy efficent retrofits and/or point out the energy hogs (as a 30A Hot H20 heater in a cold cellar, no blankie..)
Offer a sale on something simple, say a single staition inoization detector install.