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Joined: Apr 2002
Posts: 156
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I am looking to finally finish the signage on my work truck. I would like to create a luandry list of my services in the most generic terms. I don't have the room to add everything and am looking for a very condensed version. Here is what I have so far. Appreciate any feedback. Hoping to shrink the install section to a few lines and maybe add onto or clarify what I have at the moment.
New Construction • Custom Homes • Guest House • Detached Buildings • Lighting Control Systems • Backup Generators
Service Electric • Install Light Fixture And/Or Ceiling Fans • Install Smoke Detector And/Or CO2 Detector • Install New 120/240 Volt Circuit • Install New Switch And/Or Dimmer • Install Lighting Control Systems • Troubleshoot Existing Electric • Panel Replacements And Upgrades • Install Sub Panel
Remodel Electric • Rewire Complete House • Small Or Large Remodel • Small Or Large Additions
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Joined: May 2004
Posts: 697
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In my opinion, less is more. It looks like you're doing residential electrical work. By having an extensive list people might assume you don't do anything that's not listed.
By the way, when I want advice about this kind of thing I talk with someone who understands marketing.
Dave
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Joined: Mar 2004
Posts: 818
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I agree, less is more. Most of the time your signs will be read in traffic. My signage:
****** Electric 555-5555--(make this REAL BIG) licensed bonded insured
Let them call and ask the questions.
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Joined: Sep 2004
Posts: 37
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Joined: Nov 2002
Posts: 244
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100% agree with electricman786
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Joined: May 2003
Posts: 2,876
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I agree too.... (bigger the better, in clear sharp bill board size letters)
Anybody Electric Lic# C-10 123456 (xxx) 123-4567 Residential - Commercial
Nice and simple. Once saw this guys van, it was SO covered with (poorly hand-painted) lettering of everything he did, it was hard to see the number to call.
Mark Heller "Well - I oughta....." -Jackie Gleason
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Joined: Jun 2003
Posts: 1,143
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Agree with BigB and e57. Remember, most of the poeple who see your truck have about 2-3 seconds to get your info. You're promoting for the "on the move" moment, not the "sitting at the jobsite" mindset.
COMPANY NAME Type of work PHONE NUMBER Additional info
ABC ELECTRIC Residential-Commercial (123) 456-7890 Licensed/Bonded/Insured (or Lic. # if Req'd)
KISS is definitely in effect for this.
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Joined: Aug 2004
Posts: 186
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I agree less is best a nice sized company logo is always a eye catcher then name number(large) lic# ins etc. thats it!
the average h/o has no clue what some of the things on your list are. All they know is they need this thing fixed or this thing put in for the most part. Keep it simple.
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Joined: May 2004
Posts: 15
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Agree with everybody so far, in fact this year just went to lettered vans. One more advantage to less is best...the cost is lower! Don't think your van or lettering will be around forever.
Good luck, Scott
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Joined: Apr 2002
Posts: 156
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Thank you for the input. I would like to keep it simple as possible but have room on my truck for a list of some sort. Logo is roughly 10 ft X 6 ft with 8" lettering for the phone number. They have to finish the second side of the truck becuase they ran out of vinyl doing the first one Wanted to add the most generic and broad list as possible at the same time.
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Posts: 144
Joined: March 2008
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