Word of mouth is best. Print ad is worthless as is just about anything else you pay for except yellow pages.
Ace Electric only wins out if they answer the phone after hours & weekends. When I get an after hours call, I know that the customer has had about 10 no answer/answering machines or comments like "you want me there when?"
The best thing you can do is all those dinky little 1 hour service calls. For some reason I have found that those folks seem to remember you when they have something really decent to work on & remember how you helped them with their minor little job.
Few things are harder to put up with than the annoyance of a good example.
I get a 2-3 calls a month from a local churh bulletin. It is relatively inexpensive. $350.00 per yr. for a weekly (small) display ad. It easily pays for itself. I just signed up for a 5x8 display on shopping cart seat backrests. $100.00/mo. for 6 mo. on about 60 carts out of 300. It is an exclusive contract(one electrician, plumber, hvac, etc per store.)I am waiting to see how it works.The local weekly free newspaper is also reasonable at about $30/mo. for a small print ad.
Originally posted by donles: I advertise in a weekly that has good circulation in my area. I work on the side (my regular job is electrical also) and I get all the call I need. In fact, I've stopped the ad for a while.
donles, I used to advertise in the weekly local. It was well worth it, but I did notice a lot of "bargain hunters". How about you?