I chose the name Able Electric because it's first in the yellow pages/phone book. It's also the name of one of my favourite mountains that I hike/ski. There's alot to a name, make sure it works for you and you feel like it works when you introduce yourself to someone as so and so from xyz co. practice it with wach name you think about. my 2 cents.
Re: Choosing a name for your business#159379 01/12/0702:30 AM01/12/0702:30 AM
Claude Hopkins spent the early part of the 1900's documenting questions exactly of this sort. ("My Life in Advertising / Scientific Advertising")
The most effective names both identified the product, as wellas had a 'personality' folks could latch on to. I guess an imaginary ranking of names might be something like this (from best to worst):
Bob Smith Electric Localtown Electric Best Electric Acme Electric XYZ Enterprises
The name ought to have a person behind it, and not be some sort of anonymous corporation. It ought to identify what you do. It ought to identify you to your target customers.
Look at it this way: If you have a broken light switch, would you be inclined to call "Joe's Local Light Switch Repair" or "XYZ Enterprises?"
A name can attract, or deter certain customers. If you want to focus on service changes, "New Fusebox Electric" might attract business. On the other hand, "Commercial Electric" is likely to deter residential customers.
Re: Choosing a name for your business#159380 01/12/0711:27 AM01/12/0711:27 AM
A-Line, that is a very interesting magazine! Thanks for the link.
I do note that some of the "branding" advice given varies somewhat from that of Mr. Hopkins. Fair enough; that's what this forum is all about.
Choosing a name also helps you focus on your business model. If it is your goal to go "nationwide," with countless franchises, then "Bob Jones Easyborough Electric" would probably not have much value to it. Likewise, "Overnight Delivery" is a bad choice, if you are not able to deliver as promised.
Sidney Biddle Barrows, in her book "The Mayflower Madam," discusses at some length her business concepts. It was her opinion that a name ought to be short, easy to remember, and convey a positive impression. So, in her case, she chose to call her business "Cachet;" it worked much better for her than, say, "Economy Escorts" or "Rent-A-Wench" might have That is, she felt the name helped attract customers who were willing to pay a premium ... which she 'justified' by providing a 'better product' than the competition. (That's one book you really ought to have on your shelf!)
Re: Choosing a name for your business#159383 01/12/0706:26 PM01/12/0706:26 PM
Having your name is best. You become a real person to the customer, someone with a reputation for square shooting and getting things done. It's all about YOU, it's not about boxes and wire. A happy side benefit is people will write checks to you, checks that are easily cashed and easily forgotten. Not like checks written out to a business, those must be accounted for carefully.
Re: Choosing a name for your business#159384 01/12/0707:42 PM01/12/0707:42 PM