Dnk....unless you entend to do residential electrical work in your area, your pricing guide means nothing. I don't mean to offend in any way, but that's like me trying to quote what a mechanic should charge. I know what I would like to pay but that doesn't get the car fixed. When you buy something on the internet it gets shipped to you, try shippig an electrician by UPS. Even if you went around doing work for free in your area it wouldn't change the overall dynamics of the pricing game. The going rate is whatever the public will bear in a given area. These " scammers" as you call them have changed the pricing structure in our area. As they make more money, they can afford more advertising, as they get more customers they can make more money. If you think that giving poeple more reasonable rates will get you business, then think again. I have regular customers that expect rates from 10 years ago and when they don't get it, guess who they call. The scammers with the " flat rate saves you money add". Poeple are stupid and should be charged every last penny that a contractor can get.