SparkyNC:
For what it's worth, I believe that your best advertising is a satisfied customer that will refer you. Freinds of mine have mentioned that they feel the contractors who advertise, and offer "10% discount coupons" are more expensive to start with. We tried handout advertisement (color brochure) to about 30 car dealerships for lot lighting service. Never even got a call! Perhaps this is dependent on the area that you are in. We are in a large densly populated area of NJ.
That thing of the sub contractor thing; ya ever discuss the insurance issues of subs with your agent??? Be careful my friend!!
If you do it, I wish you luck.
John