yep, no reason to learn how to improve your life and that of your employees. no need to improve yourself. much easier to drag everyone down.
HCE, i'm really not telling you anything other than how they do it. And many do it successfully. We are at about $200/billable hour and there are 3 companies locally who are more expensive. Do I want them to drop their price? Heck no, I want to improve our systems to justify a higher price.
I'm not in this industry to cut my customers a deal or give them a break. I'm not in this industry to work all week and have a couple of dollars to go fishing on sunday with.
I'm in this industry to build a company and a life that allows me and my family to do as we please. A company that offers my employees higher than average pay, benefits, etc.
This can not be accomplished by ripping off customers or by undercharging.
it's all about how you run your business. if you are going to charge $300/hr you had better do a better job than the guy charging $65/hr. Whether it be a more professional CSR, neater technicians, better scheduling, better trained technicians, etc. maybe it's simply the fact that the customer knows the cost before you start and has 0 anxiety of what your bill will be.
That's just my opinion. But I don't want to barely scrape by. My old man taught me years ago 'if i can't make more money, with less work, working for myself, I might as well go work for someone else'
I think most of us went into business because we wanted a better life. More money, more free time, more vacations, more whatever. The only way we can give that to ourselves and our family is by earning our customers money. Simple as that.
