don't do that. Instead drop your pants, take jobs at a loss (hope for change orders to really screw the customer) and go into debt to keep help everyone else pay their bills.
Dnk, it has nothing to do with just raising prices - it has everything to do with raising yourself to a higher level of business. It's what you can do with the money from the higher prices (more advertising, more promotion, more profit - to help cover the slow periods)
What should you do when you are slow? Cut back on advertising? Cut back on marketing? Cut back on the things that make your company money?
Please, think before you speak.
