I just lost a service upgrade job to another e.c. I was way high, he got the job by bidding $700.00 for a complete 150 amp service upgrade. From weatherhead to panel, a complete upgrade! Adding up the material, how much do you think he is getting per hour? No pipe, just SEU, but still, that's not much profit, if any. The toughest thing around here is trying to compete with price cutters and handymen, in other words, staying competitive in your own market area.