You have to go big. Little adds won't work. And today you will need more than 1 page, as the trend is 2-3 pages minumum.
That is a huge expensive considering some guys are in multiple books.
Rsidential service better be your niche. As stated above, some customers do not look in the phone books for electricians. These you have to get by word of mouth most of the time. Or someone has to know someone.
On a prior discussion we had on this board, the importance of reading and understanding the contract you sign, was emphasized.
Hbiss, I'm in the same boat as you, I think. My base doesn't look in phone books. I'm thinking about direct marketting. Any tips??
Dnk.....
