Bob I used think the same way. Keep inmind that I am not some fantastic businessman, but an electrician who went into business. When I finally decided that things should be done differently, I had all the same attitudes. I had a friend in a different service industry who said I should be charging more and doing things differently and that he was having great success doing it. I told him it would not work in my industry or area because there was too many guys giving there services away. when I researched it further, I found that I could probaly set my own prices as long as I was providing my customers with a much better value. That was three years ago and we are growing every year. I am also networked with 200 other companies from the sticks in tennessee to the cities like LA and Houston. we have bigger shops and alot of one man shops, all of at one time thought that it would not work in our market.
My challenge to you is go to Starbucks and thell hem there coffee is too much. Or look inot how much Subway and Quiznos are getting for a meal. They are all up against the same thing that we are and they are dominating their markets.
I don't mean to be pushy about this, but it took me some time and persuasion to finally look hard into completely changing the way I think about and do business. I lost about two years, because I was afraid to take the chance.
God Bless
