Doesn't 110V carry (roughly) twice the current of a 240V circuit?.
As far as a flexible cord goes?.
Mind you, as far as Paul's first post goes, in a campsite, the blue (IEC 309) plugs they are "Standard" for single phase caravans, we even use them here.
Paul,
Yes that was for sure a silly idea, that you base a flexible cord on it's colour, but over here it is a fact, even my friends from Australia would back that up.
Anything Blue here as far as cables go, would be made for low temperatures.
A little off-topic, but we have purple sheathed TPS made for contact with Poly-styrene, for use in Cooler wall buildings.