These days, I'm afraid it comes down to one of 2 things
<OL TYPE=1>

[*]Is it going to last 12 months?

[*]If no to first question, is the number of returns and replacements multiplied by the cost going to be smaller than the profit margin?
</OL>
If either of these is yes... YAY, sell garbage, rake in the money.
The PC industry does the same, everything's about price, whereas years ago people would think "if I buy this which is 3x as expensive, it will be better" and they'd be right. Now it's "3x the price? RIP OFF" and they walk away and buy the cheap stuff [Linked Image]