Let me continue my previous post.
IMHO, educating the customer about the things that he will be faced with when calling other electrical contractors should help give a "leg up" when it comes to making the sale. The reason that I say that is because when he hangs up with the first contractor, calls another contractor, and the things that the first contractor warns the customer about are mentioned by contractor #2, then the customer has got to think that contractor #1 was up front with him. He realizes that at least up until that point, contractor #1 has been looking out for his "best interests".
As far as educating the customer about the actual work that must be performed, over the phone, I think that it must be difficult to do without "much" experience. I'm not saying it isn't "doable", because as some have mentioned above they do it. I'm not that talented when it comes to communication over the phone, but if I could ever get with them in person, I believe that I could get them thoroughly confused. [Linked Image]


Get the net I've hooked another one,
Doc

The Watt Doctor
Altura Cogen
Channelview, TX