Groovy color scheme..... If you weren't "down under" I'd think it came right out of the Haight-Ashbury district!

In line with Allen's comment, I've seen porcelain/brass BC lampholders in old electric heaters which have the three locating pins instead of the usual two. I don't recall ever seeing any bulbs in them though -- Possibly because they are no longer available?

Why a domestic electric heating appliance ever needed such an oddball configuration is anybody's guess. Plenty of other heaters had the regular BC lampholders and "Fireglow" or similar flickering amber/red bulbs for those are still obtainable.