The way Yellow Book works is that the ads are ordered according to size and "first-come" basis. If that's how your book works you have to figure that your 1/4 page will place you last behind all the other 1/4 page ads. If there's only a few advertisers that's not bad. If there are a lot you might be better off springing for a 1/2 page to get you closer to the front, or adding some color to your 1/4 page ad to make it stand out more. That's how I look at it.
Bill
[This message has been edited by Bill Addiss (edited 06-10-2002).]
